Skip to main navigation Skip to search Skip to main content

Ambush marketing: Immoral or innovative?

  • Marc Mazodier

    Research output: Chapter in book/report/conference proceeding › Chapter

    Original languageEnglish
    Title of host publicationEvents management: An international approach
    PublisherSage Publications
    Pages214-232
    Number of pages19
    ISBN (Print)9780857022417
    Publication statusPublished - 2012

    Cite this