| Original language | English |
|---|---|
| Title of host publication | Events management: An international approach |
| Publisher | Sage Publications |
| Pages | 214-232 |
| Number of pages | 19 |
| ISBN (Print) | 9780857022417 |
| Publication status | Published - 2012 |
Ambush marketing: Immoral or innovative?
Marc Mazodier
Research output: Chapter in book/report/conference proceeding › Chapter