Alone or together? Exploring the role of desire for online group gaming in players’ social game addiction

Xiang Gong, Kem Z.K. Zhang*, Christy M K CHEUNG, Chongyang Chen, Matthew K.O. Lee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)

Abstract

Drawing on dual-system theory, this study examines the role of desire for online group gaming in online social game addiction. By conducting a longitudinal online survey, we show that attitude, anticipated enjoyment, group norm, and social identity contribute to the development of desire for online group gaming. Such desire facilitates habit and self-regulation deficiency, which, in turn, fosters online social game addiction. This study contributes to the literature by theorizing a nomological network of desire for online group gaming on online social game addiction and by offering implications for managing addictive gaming.

Original languageEnglish
Article number103139
JournalInformation and Management
Volume56
Issue number6
DOIs
Publication statusPublished - Sep 2019

Scopus Subject Areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

User-Defined Keywords

  • Desire for online group gaming
  • Dual-system theory
  • Habit
  • Online social game addiction
  • Self-regulation
  • Technology addiction

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