Alleviating the Negative Impacts of Customer Ideation: The Role of Feedback in Idea Crowdsourcing Community

Kimmy Wa Chan, Stella Yiyan Li, Xueming Luo, John Jianjun Zhu

Research output: Contribution to conferenceConference abstractpeer-review

Original languageEnglish
Publication statusPublished - 26 Jul 2015
EventChina Marketing International Conference 2015 = 2015中国市场营销国际学术年会 - School of Management, Xi'an Jiaotong University, Xi'an, China
Duration: 24 Jul 201527 Jul 2015
http://www.cnmkt.org/conferences/CMIC2015/Index.html (Conference website)
http://www.cnmkt.org/resources/CMIC2015_ConferenceProgram.pdf (Conference programme )

Conference

ConferenceChina Marketing International Conference 2015 = 2015中国市场营销国际学术年会
Country/TerritoryChina
CityXi'an
Period24/07/1527/07/15
Internet address

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