Advertising your product in television drama: Does information overload and character involvement matter?

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publication2012 International Conference on Economics, Business and Marketing Management
PublisherIACSIT Press
Pages107-111
Publication statusPublished - Feb 2012
Event2012 International Conference on Economics, Business and Marketing Management - Singapore
Duration: 26 Feb 201228 Feb 2012

Conference

Conference2012 International Conference on Economics, Business and Marketing Management
Period26/02/1228/02/12

Cite this