Advertising whiteness: An assessment of skin color preferences among urban chinese

Angela K Y MAK*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This research examines a key determinant of female beauty among urban Chinese women: white facial skin color. By using Williams' "Personal Impact Assessment," (2000a) the article investigates how the use of vivid images in recent advertisements for whitening skin care products helps shape both the individual and the social values among female product users and the opposite sex. The Chinese proverb, Yi Bai Zhe San Chou (fair skin can hide three facial flaws), is also examined.

Original languageEnglish
Pages (from-to)144-157
Number of pages14
JournalInternational Journal of Phytoremediation
Volume21
Issue number1
DOIs
Publication statusPublished - 2007

Scopus Subject Areas

  • Environmental Chemistry
  • Pollution
  • Plant Science

Fingerprint

Dive into the research topics of 'Advertising whiteness: An assessment of skin color preferences among urban chinese'. Together they form a unique fingerprint.

Cite this