TY - JOUR
T1 - Advertising whiteness
T2 - An assessment of skin color preferences among urban chinese
AU - MAK, Angela K Y
N1 - Copyright:
Copyright 2019 Elsevier B.V., All rights reserved.
PY - 2007
Y1 - 2007
N2 - This research examines a key determinant of female beauty among urban Chinese women: white facial skin color. By using Williams' "Personal Impact Assessment," (2000a) the article investigates how the use of vivid images in recent advertisements for whitening skin care products helps shape both the individual and the social values among female product users and the opposite sex. The Chinese proverb, Yi Bai Zhe San Chou (fair skin can hide three facial flaws), is also examined.
AB - This research examines a key determinant of female beauty among urban Chinese women: white facial skin color. By using Williams' "Personal Impact Assessment," (2000a) the article investigates how the use of vivid images in recent advertisements for whitening skin care products helps shape both the individual and the social values among female product users and the opposite sex. The Chinese proverb, Yi Bai Zhe San Chou (fair skin can hide three facial flaws), is also examined.
UR - http://www.scopus.com/inward/record.url?scp=85066179022&partnerID=8YFLogxK
U2 - 10.1080/15551390701670768
DO - 10.1080/15551390701670768
M3 - Journal article
AN - SCOPUS:85066179022
SN - 1522-6514
VL - 21
SP - 144
EP - 157
JO - International Journal of Phytoremediation
JF - International Journal of Phytoremediation
IS - 1
ER -