Advertising to children in China: A study of children’s TV media environment

Keyphrases

• Childrens 100%
• Children in China 100%
• Teenagers 100%
• Advertising to children 100%
• Media Environment 100%
• China 33%
• Cultural Values 33%
• High Power Distance 33%
• Children Program 33%
• Collective Values 33%
• Television Programs 33%
• Masculine Values 33%
• Television Advertising 33%
• Media Content 33%
• Preschool children 33%
• Qualitative Content Analysis 33%
• Advertising Message 33%
• Elementary School Students 33%
• Effective Marketing 33%
• Courtship 33%
• Taboo 33%
• Limited Ability 33%
• Group Activity 33%
• Locally Produced 33%
• Marketing to children 33%
• Marketing Need 33%

Social Sciences

• China 100%
• TV 100%
• Broadcast Program 100%
• Chinese 50%
• Cultural Values 50%
• Power Distance 50%
• Television Advertising 50%
• Primary School 50%
• Qualitative Content Analysis 50%
• Preschool Children 50%
• Courtship 50%
• Program Content 50%