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Advertising to Children in China
Kara Chan
, James U. McNeal
Department of Communication Studies
Research output
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Book/Report
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Book or report
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peer-review
Overview
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Dive into the research topics of 'Advertising to Children in China'. Together they form a unique fingerprint.
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Keyphrases
China
100%
Children in China
100%
Advertising to children
100%
Chinese children
60%
Television Commercials
40%
Advertisers
20%
Politicians
20%
Family Life
20%
Liking
20%
Social Groups
20%
Parental Attitudes
20%
Market Economy
20%
Television Advertising
20%
Attitude toward Advertising
20%
Effective Marketing
20%
Family Policy
20%
Changes with Age
20%
Children's Understanding
20%
One-child
20%
Child Population
20%
Marketing to children
20%
Advertising Impact
20%
Social Sciences
China
100%
Chinese
50%
Television Commercials
33%
Family
16%
Liking
16%
Social Class
16%
Parent Attitudes
16%
Television Advertising
16%
Family Policy
16%