Advertising to Children in China

Kara K W Chan*

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingChapterpeer-review

7 Citations (Scopus)
32 Downloads (Pure)


China, which has the largest population of children in the world, adopted a one-child-per-family policy in 1979, and it is the current rule in urban China (Zhang & Yang, 1992). In 2008, there were 257 million children under age 15 in China, with approximately 45 per cent urban and 55 per cent rural (Population Reference Bureau, 2009). In fact, the urban population increased from 31 per cent of the total in 1995 to 46 per cent in 2009 (Population Reference Bureau, 2009; United Nations, 2005), reflecting a rapid rate of urbanization.
Original languageEnglish
Title of host publicationAdvertising to Children
Subtitle of host publicationNew Directions, New Media
EditorsMark Blades, Caroline Oates, Fran Blumberg, Barrie Gunter
Place of PublicationLondon
PublisherPalgrave Macmillan
Number of pages22
ISBN (Electronic)9781137313256
ISBN (Print)9780230252028, 9781349321704
Publication statusPublished - 29 Aug 2014

Scopus Subject Areas

  • Psychology(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

User-Defined Keywords

  • Urban Child
  • Rural Child
  • Urban Sample
  • Television Advertising
  • Television Commercial


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