Abstract
China, which has the largest population of children in the world, adopted a one-child-per-family policy in 1979, and it is the current rule in urban China (Zhang & Yang, 1992). In 2008, there were 257 million children under age 15 in China, with approximately 45 per cent urban and 55 per cent rural (Population Reference Bureau, 2009). In fact, the urban population increased from 31 per cent of the total in 1995 to 46 per cent in 2009 (Population Reference Bureau, 2009; United Nations, 2005), reflecting a rapid rate of urbanization.
| Original language | English |
|---|---|
| Title of host publication | Advertising to Children |
| Subtitle of host publication | New Directions, New Media |
| Editors | Mark Blades, Caroline Oates, Fran Blumberg, Barrie Gunter |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Chapter | 6 |
| Pages | 93-114 |
| Number of pages | 22 |
| Edition | 1st |
| ISBN (Electronic) | 9781137313256 |
| ISBN (Print) | 9780230252028, 9781349321704 |
| DOIs | |
| Publication status | Published - 29 Aug 2014 |
Scopus Subject Areas
- General Psychology
- General Social Sciences
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting
User-Defined Keywords
- Urban Child
- Rural Child
- Urban Sample
- Television Advertising
- Television Commercial
