Advertising research in the post-WTO decade in China: Meeting the internationalization challenge

  • Kineta Hung*
  • , Caleb H. Tse
  • , Shirley Y.Y. Cheng
  • *Corresponding author for this work

Research output: Contribution to journalJournal articlepeer-review

24 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance