Advertising images among hong kong chinese: Use of individual modernity and western orientation clusters in determining market segmentation

Keyphrases

• Hong Kong Chinese 100%
• Market Segmentation 100%
• Advertising Image 100%
• Individual Modernity 100%
• Traditionalism 66%
• Media Attitude 33%
• Motivation 33%
• Market-based 33%
• Hong Kong Society 33%
• Research-based 33%
• Cluster Analysis 33%
• Value Orientations 33%
• Economic Forces 33%
• Chinese Cultural Values 33%
• Western Values 33%
• Social Force 33%
• Entertainment Value 33%
• Consumer Economics 33%
• Segmentation Scheme 33%
• Place of Residence 33%
• Marketing Effort 33%
• Diverse Environment 33%
• Media Organizations 33%
• Intercept Survey 33%
• Media Consumption 33%
• Advertising Effort 33%
• Consumer Benefits 33%

Social Sciences

• Chinese 100%
• Hong Kong 100%
• Market Segmentation 100%
• Conservatism 66%
• Cluster Analysis 33%
• Value-Orientation 33%
• Place of Residence 33%
• Media Consumption 33%
• Consumer Economics 33%
• Consumer Benefit 33%