Advertising consumption and materialism amongst Chinese youth

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - Jun 2007
Event	The 6th International Conference on Research in Advertising (ICORIA 2007) - Lisbon, Portugal Duration: 29 Jun 2007 → 30 Jun 2007 http://www.europeanadvertisingacademy.org/conference2007/

Conference	The 6th International Conference on Research in Advertising (ICORIA 2007)
Country/Territory	Portugal
City	Lisbon
Period	29/06/07 → 30/06/07
Internet address	http://www.europeanadvertisingacademy.org/conference2007/

User-Defined Keywords

@conference{7e8a64f2d453480e86809a304543ec3c,

title = "Advertising consumption and materialism amongst Chinese youth",

keywords = "materialism",

author = "Kara Chan and Cong Zhang",

year = "2007",

month = jun,

language = "English",

note = "The 6th International Conference on Research in Advertising (ICORIA 2007) ; Conference date: 29-06-2007 Through 30-06-2007",

url = "http://www.europeanadvertisingacademy.org/conference2007/",

}