Advertising consumption and materialism amongst Chinese youth

Kara Chan, Cong Zhang

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jun 2007
EventThe 6th International Conference on Research in Advertising (ICORIA 2007) - Lisbon, Portugal
Duration: 29 Jun 200730 Jun 2007
http://www.europeanadvertisingacademy.org/conference2007/

Conference

ConferenceThe 6th International Conference on Research in Advertising (ICORIA 2007)
Abbreviated titleICORIA
Country/TerritoryPortugal
CityLisbon
Period29/06/0730/06/07
Internet address

User-Defined Keywords

  • materialism

Cite this