Fingerprint
Dive into the research topics of 'Advertising budgeting methods and processes in China'. Together they form a unique fingerprint.- Sort by:
- Weight
- Alphabetically
Advertising budgeting methods and processes in China
Gerard P PRENDERGAST*, Douglas West, Yi Zheng Shi
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
22
Citations
(Scopus)