Advertising and promotions budgeting and the role of risk

Douglas West*, Gerard P PRENDERGAST

*Corresponding author for this work

    Research output: Contribution to journal › Article › peer-review

    18 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Advertising and promotions budgeting and the role of risk'. Together they form a unique fingerprint.

    Business & Economics