Adolescent girls‘ evaluation of brands during liminal life stages

Keyphrases

• Adolescent Girls 100%
• Life Stages 100%
• Global Brands 66%
• Liminality 66%
• Female Gender Role 66%
• Hong Kong 33%
• Socioeconomic Status 33%
• Brand Evaluation 33%
• Identity Construction 33%
• Role Perception 33%
• Strong Predictor 33%
• Cultural Background 33%
• Consumer Culture 33%
• Adolescent Relationships 33%
• Teenage Years 33%

Social Sciences

• Gender Role 100%
• Hong Kong 50%
• Cultural Background 50%
• Consumer Culture 50%
• Identity Construction 50%
• Adolescent relationships 50%

Psychology

• Gender Role 100%
• Adolescent Relationship 50%