Adding Value with Advertising: Using Paid Promotions to Build Your Online Community

Research output: Chapter in book/report/conference proceeding › Chapter

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Original language	English
Title of host publication	Using Social Media to Build Library Communities
Subtitle of host publication	A LITA Guide
Publisher	Rowman & Littlefield
Pages	77-94
Number of pages	18
ISBN (Electronic)	9781442270527
ISBN (Print)	9781442270510, 9781442270503
Publication status	Published - Sept 2017

Name	LITA Guides

Access to Document

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title = "Adding Value with Advertising: Using Paid Promotions to Build Your Online Community",

author = "Christopher Chan and Joanna Hare",

year = "2017",

month = sep,

language = "English",

isbn = "9781442270510",

series = "LITA Guides",

publisher = "Rowman \& Littlefield",

pages = "77--94",

booktitle = "Using Social Media to Build Library Communities",

}

TY - CHAP

T1 - Adding Value with Advertising

T2 - Using Paid Promotions to Build Your Online Community

AU - Chan, Christopher

AU - Hare, Joanna

PY - 2017/9

Y1 - 2017/9

UR - https://rowman.com/ISBN/9781442270510/Using-Social-Media-to-Build-Library-Communities-A-LITA-Guide

M3 - Chapter

SN - 9781442270510

SN - 9781442270503

T3 - LITA Guides

SP - 77

EP - 94

BT - Using Social Media to Build Library Communities

PB - Rowman & Littlefield

ER -