Adding value with advertising - Using paid promotions to build your online community

Christopher Chan, Hare Joanna

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationUsing Social Media to Build Library Communities
PublisherRowman & Littlefield
Pages77-94
ISBN (Electronic)9781442270527
ISBN (Print)9781442270510
Publication statusPublished - 2017

Cite this