Adapting consumer style inventory to chinese consumers:A confirmatory factor analysis approach

Noel Y.M. Siu; Charlie C.L. Wang; Ludwig M.K. Chang; Alice S.Y. Hui

doi:10.1300/J046v13n02_03

Adapting consumer style inventory to chinese consumers:A confirmatory factor analysis approach

Noel Y.M. Siu, Charlie C.L. Wang, Ludwig M.K. Chang, Alice S.Y. Hui

Research output: Contribution to journal › Journal article › peer-review

41 Citations (Scopus)

Abstract

This study examines the applicability of Sproles and Kendall’s Consumer Style Inventory (CSI) in China. A sample of 357 students and a sample of 387 adult consumers have been used to purify the scale. The dimensions of the CSI were re-examined and validated using confirmatory factor analysis. The findings show that four decision-making styles are relatively stable in our study. They are Perfectionistic, Brand Conscious, Novelty-Fashion Conscious and Recreational. It is suggested that the Price Conscious factor needs to be redeveloped if the CSI is to be applied to different cultures. Implications for businesspracti- tioners are discussed and suggestions for future research are provided.

Original language	English
Pages (from-to)	29-47
Number of pages	19
Journal	Journal of International Consumer Marketing
Volume	13
Issue number	2
DOIs	https://doi.org/10.1300/J046v13n02_03
Publication status	Published - 1 Jan 2001

Scopus Subject Areas

Management Information Systems
Marketing

User-Defined Keywords

Chi¬na
Confirmatory factor analysis
Consumer Style Inventory
Shopping orientations
Validation

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Adapting consumer style inventory to chinese consumers:A confirmatory factor analysis approach

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