@article{258255e875b244bbb8abdb8c74e9247e,
title = "A theoretical model of intentional social action in online social networks",
abstract = "Online social networks (Facebook, MySpace, LinkedIn and the like) have become truly significant new phenomena in human communication and interaction patterns and may have a profound impact in the way people communicate and connect with each other. In this study, the decision to use an online social network is conceptualized as intentional social action and the relative impact of the three modes of social influence processes (compliance, internalization, and identification) on intentional social action to use (collective intention) is examined. An empirical study of Facebook users (n = 389) found that collective intention to use a social networking site is determined by both subjective norm and social identity. Further, social identity is found to be a second-order latent construct comprised of cognitive, evaluative, and affective (first-order) components. Implications for research and practice are discussed.",
keywords = "Group norm, IS adoption, IS continuance, Online social networks, Social identity, Social influence, Subjective norm, We-intention",
author = "CHEUNG, {Christy M K} and Lee, {Matthew K.O.}",
note = "Funding Information: The authors acknowledge with gratitude the generous support of the Hong Kong Baptist University for the project ( FRG/08-09/II-58 ) without which the timely production of the current report/publication would not have been feasible. Appendix A Construct Measures Source We-Intention (WE) WE1: I intend that our group (i.e., the group that I identified above) interacts on Facebook together sometime during the next 2 weeks. Dholakia et al. (2004) WE 2: We (i.e., the group that I identified above) intend to interact on Facebook together sometime during the next 2 weeks. [Seven-point “Strongly disagree to Strongly agree” scale] Subjective Norm (SN) SN1: Most people who are important to my life think I: (circle appropriate number) weeks. [should not 1:2:3:4:5:6:7 should] use Facebook with friends sometime during the next 2 Bagozzi and Dholakia, 2002 SN2: Most people who are important to me would (circle appropriate number): weeks. [disapprove 1:2:3:4:5:6:7 approve] of me using Facebook with friends sometime during the next 2 Group Norm (GN) Interacting together sometime within the next 2 weeks with your group in Facebook can be considered to be a goal. For each of the people listed below, please estimate the strength to which each holds the goal [Seven-point “strong-weak” scale] . Dholakia et al. (2004) GN1: Average of the strength of group members{\textquoteright} goal GN2: Strength of self's goal Social Identity (SI) Cognitive Social Identity (CSI) Dholakia et al. (2004) CSI1: Please indicate to what degree your self-image overlaps with the identity of the group of friends as you perceive it. CSI2: How would you express the degree of overlap between your personal identity and the identity of the group you mentioned above when you are actually part of the group and engaging in group activities? [Seven-point “Very much to not at all” scale] Affective Social Identity (ASI) ASI1: How attached are you to the group you mentioned above? ASI2: How strong would you say your feelings of belongingness are toward the group you mentioned above? [Seven-point “Very much to not at all” scale] Evaluative Social Identity (ESI) ESI1: I am a valuable member of the group that I mentioned above. ESI2: I am an important member of the group that I mentioned above. [Seven-point “Strongly disagree to Strongly agree” scale] Appendix B WE1 WE2 CSI1 CSI2 ASI1 ASI2 ESI1 ESI2 GN1 GN2 SN1 SN2 WE1 2.950 2.505 0.874 0.738 0.883 0.820 0.782 0.885 0.836 1.065 0.998 0.967 WE2 2.505 2.798 0.832 0.695 0.803 0.808 0.788 0.896 0.765 0.993 0.959 0.922 CSI1 0.874 0.832 1.879 1.110 1.049 0.832 0.585 0.786 0.647 0.879 0.481 0.565 CSI2 0.738 0.695 1.110 1.670 0.931 0.987 0.760 0.819 0.659 0.661 0.524 0.585 ASI1 0.883 0.803 1.049 0.931 2.173 1.381 1.063 1.077 0.728 0.922 0.571 0.685 ASI2 0.820 0.808 0.832 0.987 1.381 2.236 1.593 1.409 1.101 0.735 0.728 0.657 ESI1 0.782 0.788 0.585 0.760 1.063 1.593 2.452 1.750 1.323 0.573 0.853 0.786 ESI2 0.885 0.896 0.786 0.819 1.077 1.409 1.750 2.141 1.233 0.688 0.848 0.624 GN1 0.836 0.765 0.647 0.659 0.728 1.101 1.323 1.233 2.461 0.670 1.194 0.795 GN2 1.065 0.993 0.879 0.661 0.922 0.735 0.573 0.688 0.670 2.136 0.662 0.771 SN1 0.998 0.959 0.481 0.524 0.571 0.728 0.853 0.848 1.194 0.662 2.183 1.237 SN2 0.967 0.922 0.565 0.585 0.685 0.657 0.786 0.624 0.795 0.771 1.237 2.067 Christy M.K. Cheung is Assistant Professor at Hong Kong Baptist University. She received her Ph.D. from City University of Hong Kong. Her research interests include virtual community, knowledge management, social computing technology, and IT adoption and usage. Her research articles have been published in MIS Quarterly, Decision Support Systems, Information & Management , Journal of the American Society for Information Science and Technology , and Information Systems Frontiers . Christy received the Best Paper Award at the 2003 International Conference on Information Systems and was the PhD fellow of 2004 ICIS Doctoral Consortium. Matthew K.O. Lee is Associate Dean (Research & Graduate Programmes) and Chair Professor of Information Systems & E-Commerce at the Faculty of Business, City University of Hong Kong. He holds a PhD degree from the University of Manchester in the UK and he is a qualified Barrister-at-Law, a Chartered Engineer (UK Engineering Council), and a professional member of the British Computer Society. Professor Lee has a research and professional interest in IT based innovation adoption and diffusion (focusing on systems implementation management issues), knowledge management, social computing, electronic commerce, and legal informatics. Professor Lee's publications in the information systems and electronic commerce areas include a book as well as over one hundred refereed articles in international journals, conference proceedings, and research textbooks. His work has appeared in leading journals such as MIS Quarterly, Journal of MIS, Communications of the ACM, and the Journal of International Business Studies . Professor Lee also serves on the editorial board of several research journals in the field. ",
year = "2010",
month = apr,
doi = "10.1016/j.dss.2009.12.006",
language = "English",
volume = "49",
pages = "24--30",
journal = "Decision Support Systems",
issn = "0167-9236",
publisher = "Elsevier",
number = "1",
}