A Study on the Role of Feedback on the Quality of Ideas from Customers in Idea Crowdsourcing Community

Stella Yiyan Li, Kimmy Wa Chan, John Jianjun Zhu, Liyuan Li

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Publication status	Published - 25 May 2017
Event	46th European Marketing Academy Annual Conference, EMAC 2017 - University of Groningen, Groningen, Netherlands Duration: 23 May 2017 → 26 May 2017

Conference	46th European Marketing Academy Annual Conference, EMAC 2017
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → 26/05/17

Cite this

@conference{12a5d0e024a24adcb51901b18a17bd3c,

title = "A Study on the Role of Feedback on the Quality of Ideas from Customers in Idea Crowdsourcing Community",

author = "Li, {Stella Yiyan} and Chan, {Kimmy Wa} and Zhu, {John Jianjun} and Liyuan Li",

year = "2017",

month = may,

day = "25",

language = "English",

note = "46th European Marketing Academy Annual Conference, EMAC 2017 ; Conference date: 23-05-2017 Through 26-05-2017",

}