TY - JOUR
T1 - A study of trust in e-shopping before and after first-hand experience is gained
AU - Chow, Vincent W S
AU - O, Angie N.K.
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2006/6
Y1 - 2006/6
N2 - This study reports the quantitative findings of trust in e-shopping before and after first-hand experience is gained. A trust model is adopted and the results are based on the effect of the ability, benevolence, and integrity of e-merchants on the trust of e-shoppers. An e-shopping experiment was designed and the relevant information collected in a two-stage study. Stage one collected feedback from participants before they had gained e-shopping experience, and stage two gathered information after they had gained experience. The results show that the integrity of e-merchants had a positive and significant effect on the trust of e-shoppers before they gained first-hand experience, whereas the ability and integrity of e-merchants had a positive and significant effect on the trust of e-shoppers after they gained first-hand experience. The discussion on the managerial implications of these results is also included.
AB - This study reports the quantitative findings of trust in e-shopping before and after first-hand experience is gained. A trust model is adopted and the results are based on the effect of the ability, benevolence, and integrity of e-merchants on the trust of e-shoppers. An e-shopping experiment was designed and the relevant information collected in a two-stage study. Stage one collected feedback from participants before they had gained e-shopping experience, and stage two gathered information after they had gained experience. The results show that the integrity of e-merchants had a positive and significant effect on the trust of e-shoppers before they gained first-hand experience, whereas the ability and integrity of e-merchants had a positive and significant effect on the trust of e-shoppers after they gained first-hand experience. The discussion on the managerial implications of these results is also included.
UR - https://www.tandfonline.com/doi/abs/10.1080/08874417.2006.11645919
UR - http://www.scopus.com/inward/record.url?scp=33747617131&partnerID=8YFLogxK
M3 - Journal article
AN - SCOPUS:33747617131
SN - 0887-4417
VL - 46
SP - 125
EP - 130
JO - Journal of Computer Information Systems
JF - Journal of Computer Information Systems
IS - 4
ER -