Abstract
This study reports the quantitative findings of trust in e-shopping before and after first-hand experience is gained. A trust model is adopted and the results are based on the effect of the ability, benevolence, and integrity of e-merchants on the trust of e-shoppers. An e-shopping experiment was designed and the relevant information collected in a two-stage study. Stage one collected feedback from participants before they had gained e-shopping experience, and stage two gathered information after they had gained experience. The results show that the integrity of e-merchants had a positive and significant effect on the trust of e-shoppers before they gained first-hand experience, whereas the ability and integrity of e-merchants had a positive and significant effect on the trust of e-shoppers after they gained first-hand experience. The discussion on the managerial implications of these results is also included.
| Original language | English |
|---|---|
| Pages (from-to) | 125-130 |
| Number of pages | 6 |
| Journal | Journal of Computer Information Systems |
| Volume | 46 |
| Issue number | 4 |
| Publication status | Published - Jun 2006 |
Scopus Subject Areas
- Information Systems
- Education
- Computer Networks and Communications