TY - JOUR
T1 - A study of the expected adoption of online shopping-the case of Hong Kong
AU - Siu, Noel Yee Man
AU - Cheng, May Mei Shan
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2001/3/1
Y1 - 2001/3/1
N2 - The study focuses on an examination of the personal characteristics of the potential early adopters and an identification of crucial perceived innovation attributes for online shopping, using Hong Kong as a case study. Results indicate that the economic gains, availability, compatibility, security risk, monthly income, opinion leadership on technological product, attitudes towards technological development as well as venturesomeness are the key factors in classifying potential adopters. Managerial implications are discussed and recommendations are offered that help marketers in segmentation, promotion and product design.
AB - The study focuses on an examination of the personal characteristics of the potential early adopters and an identification of crucial perceived innovation attributes for online shopping, using Hong Kong as a case study. Results indicate that the economic gains, availability, compatibility, security risk, monthly income, opinion leadership on technological product, attitudes towards technological development as well as venturesomeness are the key factors in classifying potential adopters. Managerial implications are discussed and recommendations are offered that help marketers in segmentation, promotion and product design.
KW - Innovation adoption
KW - Online shopping
KW - Perceived innovation attributes
KW - Personal characteristics
UR - http://www.scopus.com/inward/record.url?scp=0037945690&partnerID=8YFLogxK
U2 - 10.1300/J046v13n03_06
DO - 10.1300/J046v13n03_06
M3 - Journal article
AN - SCOPUS:0037945690
SN - 0896-1530
VL - 13
SP - 87
EP - 106
JO - Journal of International Consumer Marketing
JF - Journal of International Consumer Marketing
IS - 3
ER -