@inbook{1a4cfd39298b4415bc0bcf2cc9a5d639,
title = "A Study of Service Quality, Perceived Risk and Personal Innovativeness in Internet Banking",
abstract = "Drawn from both the marketing literature and the information system adoption literature, the present study attempts to examine the roles of service quality, perceived risks and consumer innovativeness in Internet banking. Findings indicate that when innovativeness of consumers is high, the impact of service quality and perceived risk on intention to adopt self-service technology is insignificant. However, service quality has positive impact and perceived risk has negative impact when the innovativeness is either average or low.",
keywords = "Service Quality, Risk Perception, Purchase Intention, Online Shopping, Technology Readiness",
author = "Siu, {Noel Y. M.} and Chang, {Ludwig M. K.}",
note = "Publisher copyright: {\textcopyright} 2015 Academy of Marketing Science",
year = "2014",
month = nov,
day = "5",
doi = "10.1007/978-3-319-11761-4_36",
language = "English",
isbn = "9783319117607",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer",
pages = "78--83",
editor = "Spotts, {Harlan E.}",
booktitle = "Revolution in Marketing: Market Driving Changes",
edition = "1st",
}