A Study of Service Quality, Perceived Risk and Personal Innovativeness in Internet Banking

Noel Y. M. Siu, Ludwig M. K. Chang

Research output: Chapter in book/report/conference proceedingChapterpeer-review

5 Citations (Scopus)

Abstract

Drawn from both the marketing literature and the information system adoption literature, the present study attempts to examine the roles of service quality, perceived risks and consumer innovativeness in Internet banking. Findings indicate that when innovativeness of consumers is high, the impact of service quality and perceived risk on intention to adopt self-service technology is insignificant. However, service quality has positive impact and perceived risk has negative impact when the innovativeness is either average or low.
Original languageEnglish
Title of host publicationRevolution in Marketing: Market Driving Changes
Subtitle of host publicationProceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
EditorsHarlan E. Spotts
PublisherSpringer
Pages78-83
Number of pages6
Edition1st
ISBN (Electronic)9783319117614
ISBN (Print)9783319117607, 9783319385730
DOIs
Publication statusPublished - 5 Nov 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Scopus Subject Areas

  • General Business,Management and Accounting

User-Defined Keywords

  • Service Quality
  • Risk Perception
  • Purchase Intention
  • Online Shopping
  • Technology Readiness

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