A Study of Philanthropic CSR and Brand Love (Extended Abstract)

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	8th World Business Ethics Forum Proceedings
Publisher	World Business Ethics Forum
Number of pages	1
ISBN (Print)	9789887001201
Publication status	Published - Jun 2023
Event	The 8th World Business Ethics Forum - Hang Seng University of Hong Kong, Hong Kong Duration: 14 Jun 2023 → 15 Jun 2023 https://sbus.hsu.edu.hk/en/8th-world-business-ethics-forum/ https://sbus.hsu.edu.hk/wp-content/uploads/2023/06/Proceedings_16-June.pdf

Conference	The 8th World Business Ethics Forum
Country/Territory	Hong Kong
Period	14/06/23 → 15/06/23
Internet address	https://sbus.hsu.edu.hk/en/8th-world-business-ethics-forum/ https://sbus.hsu.edu.hk/wp-content/uploads/2023/06/Proceedings_16-June.pdf

User-Defined Keywords

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title = "A Study of Philanthropic CSR and Brand Love (Extended Abstract)",

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author = "Kwan, {Ho Yan} and Junfeng Zhang and Siu, {Noel Y M}",

year = "2023",

month = jun,

language = "English",

isbn = "9789887001201",

booktitle = "8th World Business Ethics Forum Proceedings",

publisher = "World Business Ethics Forum",

note = "The 8th World Business Ethics Forum ; Conference date: 14-06-2023 Through 15-06-2023",

url = "https://sbus.hsu.edu.hk/en/8th-world-business-ethics-forum/, https://sbus.hsu.edu.hk/wp-content/uploads/2023/06/Proceedings_16-June.pdf",

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KW - brand innovativeness

KW - product quality

KW - brand love

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Y2 - 14 June 2023 through 15 June 2023

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