A Study of Philanthropic CSR and Brand Love (Extended Abstract)

Ho Yan Kwan*, Junfeng Zhang, Noel Y M Siu

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publication8th World Business Ethics Forum Proceedings
PublisherWorld Business Ethics Forum
Number of pages1
ISBN (Print)9789887001201
Publication statusPublished - Jun 2023
EventThe 8th World Business Ethics Forum - Hang Seng University of Hong Kong, Hong Kong
Duration: 14 Jun 202315 Jun 2023


ConferenceThe 8th World Business Ethics Forum
Country/TerritoryHong Kong
Internet address

User-Defined Keywords

  • Philanthropic CSR
  • brand innovativeness
  • product quality
  • brand love

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