A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory1

Jeong Nam Kim, Flora C J HUNG-BAESECKE, Sung Un Yang, James E. Grunig

Research output: Chapter in book/report/conference proceedingChapterpeer-review

28 Citations (Scopus)

Fingerprint

Dive into the research topics of 'A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory<sup>1</sup>'. Together they form a unique fingerprint.

Social Sciences