A stated choice approach to developing multi-faceted models of activity behavior

Most existing activity-based models have been developed from revealed preference data. This paper introduces an approach to developing activity-based models from stated preference data. We focus on activity behavior as a multi-facet choice process to decide where and in what sequence to conduct activities, i.e., choice of destination and choice of stop pattern. A design strategy is developed to generate choice experiments that allow the estimation of multi-facet models of activity behavior. The results of an empirical application are reported. The experience and results obtained indicate that the proposed approach does provide a stated preference alternative to the revealed preference approach in developing multi-facet models of activity behavior.