A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract)

Ian Phau; Gerard Prendergast

doi:10.1007/978-3-319-13078-1_83

A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract)

Ian Phau, Gerard Prendergast

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Cross national mall intercept research is conspicuously non-existent in the marketing literature. This paper thus reports the preparatory stages of the cross national methodology of a doctoral research thesis involving Singapore, Shanghai and Hong Kong. To facilitate a better flow of thoughts and ideas, this paper takes the form of a reflective dimension of the research journey.

Adopting Cavusgil and Das's (1997) model as a guiding compass, we will focus on the following key issues: (1) criterion problem, (2) survey methods and sampling design, (3) instrument design, and (4) data collection. Consequently, this paper aims to:

Identify the methodological problems in cross-national research literature.
Reiterate on the preparatory procedures adopted in the thesis research in addressing the limitations.
Draw inferences, highlight prospects and suggest recommendations.

Most importantly, some useful experiences and salient issues not recorded in prior studies are highlighted to guide future academic and business researchers.

Original language	English
Title of host publication	Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Charles H. Noble
Publisher	Springer Cham
Pages	249
Number of pages	1
ISBN (Electronic)	9783319130781
ISBN (Print)	9783319130774, 9783319366814
DOIs	https://doi.org/10.1007/978-3-319-13078-1_83
Publication status	Published - 2 Feb 2015
Event	1999 Academy of Marketing Science (AMS) Annual Conference - Coral Gables, United States Duration: 26 May 1999 → 29 May 1999

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	1999 Academy of Marketing Science (AMS) Annual Conference
Country/Territory	United States
City	Coral Gables
Period	26/05/99 → 29/05/99

Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-13078-1_83

Cite this

Phau, I., & Prendergast, G. (2015). A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract). In C. H. Noble (Ed.), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science (pp. 249). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Cham. https://doi.org/10.1007/978-3-319-13078-1_83

Phau, Ian ; Prendergast, Gerard. / A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract). Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. editor / Charles H. Noble. Springer Cham, 2015. pp. 249 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "Cross national mall intercept research is conspicuously non-existent in the marketing literature. This paper thus reports the preparatory stages of the cross national methodology of a doctoral research thesis involving Singapore, Shanghai and Hong Kong. To facilitate a better flow of thoughts and ideas, this paper takes the form of a reflective dimension of the research journey.Adopting Cavusgil and Das's (1997) model as a guiding compass, we will focus on the following key issues: (1) criterion problem, (2) survey methods and sampling design, (3) instrument design, and (4) data collection. Consequently, this paper aims to: Identify the methodological problems in cross-national research literature.Reiterate on the preparatory procedures adopted in the thesis research in addressing the limitations.Draw inferences, highlight prospects and suggest recommendations.Most importantly, some useful experiences and salient issues not recorded in prior studies are highlighted to guide future academic and business researchers. ",

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Phau, I & Prendergast, G 2015, A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract). in CH Noble (ed.), Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Cham, pp. 249, 1999 Academy of Marketing Science (AMS) Annual Conference
, Coral Gables, Florida, United States, 26/05/99. https://doi.org/10.1007/978-3-319-13078-1_83

A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract). / Phau, Ian; Prendergast, Gerard.
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. ed. / Charles H. Noble. Springer Cham, 2015. p. 249 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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Phau I, Prendergast G. A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract). In Noble CH, editor, Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference: Proceedings of the Academy of Marketing Science. Springer Cham. 2015. p. 249. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-13078-1_83

A Reflective Dialogue of Problems and Prospects in Cross National Research (Abstract)

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