A Network Analytic Approach to Selective Consumption of Newspapers: The Impact of Politics, Market, and Technological Platform

Francis L.F. Lee*, Yin ZHANG

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

Recent research has adopted the network analytic approach to examine issues of audience fragmentation and selective exposure. This article extends this line of study by analyzing how newspapers’ political stance, market position, and technological platform predict readership overlap. Analyzing readership survey data in Hong Kong, the results show that market position—in terms of elite versus mass orientation and language of the newspapers—consistently predicts readership overlap. In comparison, political distance between two newspapers predicts readership overlap mainly when online readership is concerned. Different from the United States, predictors of readership overlap do not vary for news consumers of different partisanship.

Original languageEnglish
JournalJournalism and Mass Communication Quarterly
DOIs
Publication statusAccepted/In press - 2019

Scopus Subject Areas

  • Communication

User-Defined Keywords

  • audience duplication
  • network analysis
  • news consumption
  • readership overlap
  • selective exposure

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