Abstract
Recent research has adopted the network analytic approach to examine issues of audience fragmentation and selective exposure. This article extends this line of study by analyzing how newspapers’ political stance, market position, and technological platform predict readership overlap. Analyzing readership survey data in Hong Kong, the results show that market position—in terms of elite versus mass orientation and language of the newspapers—consistently predicts readership overlap. In comparison, political distance between two newspapers predicts readership overlap mainly when online readership is concerned. Different from the United States, predictors of readership overlap do not vary for news consumers of different partisanship.
| Original language | English |
|---|---|
| Pages (from-to) | 346-365 |
| Number of pages | 20 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 98 |
| Issue number | 2 |
| Early online date | 31 Jul 2019 |
| DOIs | |
| Publication status | Published - 1 Jun 2021 |
Scopus Subject Areas
- Communication
User-Defined Keywords
- audience duplication
- network analysis
- news consumption
- readership overlap
- selective exposure