A multi-wave, multi-source study on a moderated mediation model of market orientation in China

Hong Kit Yim, Ho Kwong Kwan, Xiaomeng Zhang, Yina Mao

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 53rd Annual Meeting of the Academy of International Business: "International Business for Sustainable World Development"
PublisherAcademy of International Business
Pages21-21
Publication statusPublished - Jun 2011
EventAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development - Nagoya, Japan
Duration: 24 Jun 201128 Jun 2011

Conference

ConferenceAcademy of International Business (AIB) 2011 Annual Meeting - International Business for Sustainable World Development
Period24/06/1128/06/11

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