Abstract
As the population aged, providing digital game-based cognitive trainings to the elderly may improve their cognitive health and well-being. However, empirical studies on how the features of technology-based cognitive trainings impact the well-being and usage behaviours of elderly individuals remain limited. We developed a research framework based on the computation theory of mind and six common cognitive therapies. This framework was tested through a three-stage longitudinal study.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium |
| Subtitle of host publication | Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit |
| Editors | C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier |
| Publisher | Academy of Marketing |
| Number of pages | 3 |
| ISBN (Print) | 9781399990608 |
| Publication status | Published - 3 Jul 2024 |
| Event | 2024 Academy of Marketing Conference, AM2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff University, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ (Conference webpage) https://virtual.oxfordabstracts.com/#/event/8047/program (Conference program) https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf (Conference proceedings) |
Conference
| Conference | 2024 Academy of Marketing Conference, AM2024 |
|---|---|
| Country/Territory | United Kingdom |
| City | Cardiff |
| Period | 1/07/24 → 4/07/24 |
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User-Defined Keywords
- Game-based cognitive training
- Aging population
- Gamification
