A Holistic Approach to Multimodal Features: A Validated Computational Measure of Message Sensation Value in Short Videos

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 13 Jun 2025
Event	75th Annual International Communication Association Conference - Hyatt Regency Denver, Denver, United States Duration: 12 Jun 2025 → 16 Jun 2025 https://www.icahdq.org/mpage/ICA25 (Conference website) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2025/ICA25_Abstracts_Program.pdf (Conference program)

Conference	75th Annual International Communication Association Conference
Abbreviated title	ICA 2025
Country/Territory	United States
City	Denver
Period	12/06/25 → 16/06/25
Internet address	https://www.icahdq.org/mpage/ICA25 (Conference website) https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2025/ICA25_Abstracts_Program.pdf (Conference program)

Cite this

@conference{a6ed8099777d40778d965a36371ecad0,

title = "A Holistic Approach to Multimodal Features: A Validated Computational Measure of Message Sensation Value in Short Videos",

author = "Haoning Xue and Jingwen Zhang and Xiaohui Wang and Kim, \{Diane Dagyong\} and Yunya Song",

year = "2025",

month = jun,

day = "13",

language = "English",

note = "75th Annual International Communication Association Conference, ICA 2025 ; Conference date: 12-06-2025 Through 16-06-2025",

url = "https://www.icahdq.org/mpage/ICA25, https://cdn.ymaws.com/www.icahdq.org/resource/resmgr/conference/2025/ICA25\_Abstracts\_Program.pdf",

}

A Holistic Approach to Multimodal Features: A Validated Computational Measure of Message Sensation Value in Short Videos. / Xue, Haoning; Zhang, Jingwen; Wang, Xiaohui et al.
2025. Paper presented at 75th Annual International Communication Association Conference, Denver, Colorado, United States.

Research output: Contribution to conference › Conference paper › peer-review