A gender portrayal of children’s television commercials in mainland China

Keyphrases

• Mainland China 100%
• Television Commercials 100%
• Childrens 100%
• Gender Portrayal 100%
• TV Channels 66%
• China 33%
• Cultural Values 33%
• Gender Roles 33%
• Gender Stereotypes 33%
• Role Relations 33%
• Male-dominated 33%
• Central China 33%
• Regional Television 33%
• Voice-over 33%
• Anti-social Activities 33%
• Moral Expectation 33%
• Gender Traits 33%

Social Sciences

• Mainland China 100%
• Television Commercials 100%
• China 66%
• Content Analysis 33%
• Cultural Values 33%
• Gender Role 33%
• Gender Stereotype 33%
• Regional Television 33%
• Relationship Role 33%