A filial son or a loving mother?. Evaluation as recontextualisation devices in property transaction reports

Kenneth C C KONG*

*Corresponding author for this work

    Research output: Contribution to journalJournal articlepeer-review

    9 Citations (Scopus)

    Abstract

    Many of the utterances that we speak are evaluative. Although there have been increasingly systematic attempts at classifying evaluative lexes, such constructs have not been applied in real contexts. One of the problems is the implicit realisations of evaluation, which is not 'simply there' to be pinned down. The second problem is how evaluation is related to the intertextual positioning of the readers. This paper argues that the system underlying evaluation should best be situated in the practice of recontextualisation through which different frames or activities can be invoked. Drawing on data from property transaction reports, it is shown that the genre is intertextually constructed as a news report and an advertisement in a subtle manner, which is made possible by the use of evaluation as the recontextualisation of the two different activities involved.{A table is presented}{A table is presented}.

    Original languageEnglish
    Pages (from-to)431-453
    Number of pages23
    JournalJournal of Pragmatics
    Volume40
    Issue number3
    DOIs
    Publication statusPublished - Mar 2008

    Scopus Subject Areas

    • Language and Linguistics
    • Linguistics and Language
    • Artificial Intelligence

    User-Defined Keywords

    • Advertisements
    • Evaluation
    • Intertextuality genre- mixing
    • News reports
    • Promotional genre
    • Recontextualisation

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