A cross-cultural user evaluation of product recommender interfaces

Li Chen; Pearl Pu

doi:10.1145/1454008.1454022

A cross-cultural user evaluation of product recommender interfaces

Li Chen
, Pearl Pu

Department of Computer Science

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

24 Citations (Scopus)

Abstract

We present a cross-cultural user evaluation of an organization-based product recommender interface, by comparing it with the traditional list view. The results show that it performed significantly better, for all study participants, in improving on their competence perceptions, including perceived recommendation quality, perceived ease of use and perceived usefulness, and positively impacting users' behavioral intentions such as intention to save effort in the next visit. Additionally, oriental users were observed reacting more significantly strongly to the organization interface regarding some subjective aspects, compared to western subjects. Through this user study, we also identified the dominating role of the recommender system's decision-aiding competence in stimulating both oriental and western users' return intention to an e-commerce website where the system is applied.

Original language	English
Title of host publication	RecSys '08
Subtitle of host publication	Proceedings of the 2008 ACM conference on Recommender systems
Place of Publication	New York
Publisher	Association for Computing Machinery (ACM)
Pages	75-82
Number of pages	8
ISBN (Print)	9781605580937
DOIs	https://doi.org/10.1145/1454008.1454022
Publication status	Published - 23 Oct 2008
Event	2nd ACM International Conference on Recommender Systems, RecSys 2008 - Lausanne, Switzerland Duration: 23 Oct 2008 → 25 Oct 2008 https://dl.acm.org/doi/proceedings/10.1145/1454008 (Conference Proceedings)

Publication series

Name	Proceedings of the ACM Conference on Recommender Systems

Conference

Conference	2nd ACM International Conference on Recommender Systems, RecSys 2008
Country/Territory	Switzerland
City	Lausanne
Period	23/10/08 → 25/10/08
Internet address	https://dl.acm.org/doi/proceedings/10.1145/1454008 (Conference Proceedings)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

User-Defined Keywords

Product recommender systems
Organization interface
List view
cross-cultural user study

Access to Document

10.1145/1454008.1454022

Cite this

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title = "A cross-cultural user evaluation of product recommender interfaces",

abstract = "We present a cross-cultural user evaluation of an organization-based product recommender interface, by comparing it with the traditional list view. The results show that it performed significantly better, for all study participants, in improving on their competence perceptions, including perceived recommendation quality, perceived ease of use and perceived usefulness, and positively impacting users' behavioral intentions such as intention to save effort in the next visit. Additionally, oriental users were observed reacting more significantly strongly to the organization interface regarding some subjective aspects, compared to western subjects. Through this user study, we also identified the dominating role of the recommender system's decision-aiding competence in stimulating both oriental and western users' return intention to an e-commerce website where the system is applied.",

keywords = "Product recommender systems, Organization interface, List view, cross-cultural user study",

author = "Li Chen and Pearl Pu",

note = "Publisher Copyright: {\textcopyright} 2008 ACM.; 2nd ACM International Conference on Recommender Systems, RecSys 2008 ; Conference date: 23-10-2008 Through 25-10-2008",

year = "2008",

month = oct,

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doi = "10.1145/1454008.1454022",

language = "English",

isbn = "9781605580937",

series = "Proceedings of the ACM Conference on Recommender Systems",

publisher = "Association for Computing Machinery (ACM)",

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}

Chen, L & Pu, P 2008, A cross-cultural user evaluation of product recommender interfaces. in RecSys '08: Proceedings of the 2008 ACM conference on Recommender systems. Proceedings of the ACM Conference on Recommender Systems, Association for Computing Machinery (ACM), New York, pp. 75-82, 2nd ACM International Conference on Recommender Systems, RecSys 2008, Lausanne, Switzerland, 23/10/08. https://doi.org/10.1145/1454008.1454022

A cross-cultural user evaluation of product recommender interfaces. / Chen, Li; Pu, Pearl.
RecSys '08: Proceedings of the 2008 ACM conference on Recommender systems. New York: Association for Computing Machinery (ACM), 2008. p. 75-82 (Proceedings of the ACM Conference on Recommender Systems).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

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AU - Pu, Pearl

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N2 - We present a cross-cultural user evaluation of an organization-based product recommender interface, by comparing it with the traditional list view. The results show that it performed significantly better, for all study participants, in improving on their competence perceptions, including perceived recommendation quality, perceived ease of use and perceived usefulness, and positively impacting users' behavioral intentions such as intention to save effort in the next visit. Additionally, oriental users were observed reacting more significantly strongly to the organization interface regarding some subjective aspects, compared to western subjects. Through this user study, we also identified the dominating role of the recommender system's decision-aiding competence in stimulating both oriental and western users' return intention to an e-commerce website where the system is applied.

AB - We present a cross-cultural user evaluation of an organization-based product recommender interface, by comparing it with the traditional list view. The results show that it performed significantly better, for all study participants, in improving on their competence perceptions, including perceived recommendation quality, perceived ease of use and perceived usefulness, and positively impacting users' behavioral intentions such as intention to save effort in the next visit. Additionally, oriental users were observed reacting more significantly strongly to the organization interface regarding some subjective aspects, compared to western subjects. Through this user study, we also identified the dominating role of the recommender system's decision-aiding competence in stimulating both oriental and western users' return intention to an e-commerce website where the system is applied.

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KW - Organization interface

KW - List view

KW - cross-cultural user study

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DO - 10.1145/1454008.1454022

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T3 - Proceedings of the ACM Conference on Recommender Systems

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BT - RecSys '08

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T2 - 2nd ACM International Conference on Recommender Systems, RecSys 2008

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ER -

A cross-cultural user evaluation of product recommender interfaces

Abstract

Publication series

Conference

UN SDGs

User-Defined Keywords

Access to Document

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Cite this