A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong)

Sandra Diehl, Ralf Terlutter, Kara K W Chan, Barbara Mueller

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationAdvances in advertising research: Cutting edge international research
PublisherGabler
Pages297-312
Volume1
ISBN (Electronic)9783834960061
ISBN (Print)9780834921116
DOIs
Publication statusPublished - 2010

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