@inbook{61110123297741a5b5a907dd8be4e434,
title = "A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong)",
keywords = "Pharmaceutical advertising, cross cultural consumer studies, advertising attitutes, survey, gender difference",
author = "Sandra Diehl and Ralf Terlutter and Kara Chan and Barbara Mueller",
year = "2010",
doi = "10.1007/978-3-8349-6006-1_20",
language = "English",
isbn = "9780834921116",
volume = "1",
pages = "297--312",
editor = "Ralf Terlutter and Sandra Diehl and Shintaro Okazaki",
booktitle = "Advances in advertising research",
publisher = "Gabler",
edition = "1st",
}