A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong)

Sandra Diehl; Ralf Terlutter; Kara Chan; Barbara Mueller

doi:10.1007/978-3-8349-6006-1_20

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong)

Sandra Diehl^*, Ralf Terlutter, Kara Chan, Barbara Mueller

^*Corresponding author for this work

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in advertising research
Subtitle of host publication	Cutting edge international research
Editors	Ralf Terlutter, Sandra Diehl, Shintaro Okazaki
Place of Publication	Heidelberg
Publisher	Gabler
Pages	297-312
Number of pages	16
Volume	1
Edition	1st
ISBN (Electronic)	9783834960061
ISBN (Print)	9780834921116
DOIs	https://doi.org/10.1007/978-3-8349-6006-1_20
Publication status	Published - 2010

User-Defined Keywords

Pharmaceutical advertising
cross cultural consumer studies
advertising attitutes
survey
gender difference

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-8349-6006-1_20

https://link.springer.com/chapter/10.1007/978-3-8349-6006-1_20

Cite this

Diehl, S., Terlutter, R., Chan, K., & Mueller, B. (2010). A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong). In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in advertising research: Cutting edge international research (1st ed., Vol. 1, pp. 297-312). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_20

Diehl, Sandra ; Terlutter, Ralf ; Chan, Kara et al. / A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong). Advances in advertising research: Cutting edge international research. editor / Ralf Terlutter ; Sandra Diehl ; Shintaro Okazaki. Vol. 1 1st. ed. Heidelberg : Gabler, 2010. pp. 297-312

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Diehl, S, Terlutter, R, Chan, K & Mueller, B 2010, A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong). in R Terlutter, S Diehl & S Okazaki (eds), Advances in advertising research: Cutting edge international research. 1st edn, vol. 1, Gabler, Heidelberg, pp. 297-312. https://doi.org/10.1007/978-3-8349-6006-1_20

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong). / Diehl, Sandra; Terlutter, Ralf; Chan, Kara et al.
Advances in advertising research: Cutting edge international research. ed. / Ralf Terlutter; Sandra Diehl; Shintaro Okazaki. Vol. 1 1st. ed. Heidelberg: Gabler, 2010. p. 297-312.

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

TY - CHAP

T1 - A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong)

AU - Diehl, Sandra

AU - Terlutter, Ralf

AU - Chan, Kara

AU - Mueller, Barbara

PY - 2010

Y1 - 2010

KW - Pharmaceutical advertising

KW - cross cultural consumer studies

KW - advertising attitutes

KW - survey

KW - gender difference

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DO - 10.1007/978-3-8349-6006-1_20

M3 - Chapter

SN - 9780834921116

VL - 1

SP - 297

EP - 312

BT - Advances in advertising research

A2 - Terlutter, Ralf

A2 - Diehl, Sandra

A2 - Okazaki, Shintaro

PB - Gabler

CY - Heidelberg

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Diehl S, Terlutter R, Chan K, Mueller B. A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – Empirical evidence from the U.S., Germany and China (Hong Kong). In Terlutter R, Diehl S, Okazaki S, editors, Advances in advertising research: Cutting edge international research. 1st ed. Vol. 1. Heidelberg: Gabler. 2010. p. 297-312 doi: 10.1007/978-3-8349-6006-1_20