A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong)

Sandra Diehl; Ralf Terlutter; Kara K W Chan; Barbara Mueller

doi:10.1007/978-3-8349-6006-1_20

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong)

Sandra Diehl, Ralf Terlutter, Kara K W Chan, Barbara Mueller

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Advances in advertising research: Cutting edge international research
Publisher	Gabler
Pages	297-312
Number of pages	16
Volume	1
ISBN (Electronic)	9783834960061
ISBN (Print)	9780834921116
DOIs	https://doi.org/10.1007/978-3-8349-6006-1_20
Publication status	Published - 2010

Access to Document

10.1007/978-3-8349-6006-1_20

Cite this

Diehl, S., Terlutter, R., Chan, K. K. W., & Mueller, B. (2010). A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong). In Advances in advertising research: Cutting edge international research (Vol. 1, pp. 297-312). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_20

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Diehl, S, Terlutter, R, Chan, KKW & Mueller, B 2010, A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong). in Advances in advertising research: Cutting edge international research. vol. 1, Gabler, pp. 297-312. https://doi.org/10.1007/978-3-8349-6006-1_20

A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong). / Diehl, Sandra; Terlutter, Ralf; Chan, Kara K W et al.

Advances in advertising research: Cutting edge international research. Vol. 1 Gabler, 2010. p. 297-312.

Research output: Chapter in book/report/conference proceeding › Chapter

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AU - Chan, Kara K W

AU - Mueller, Barbara

PY - 2010

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Diehl S, Terlutter R, Chan KKW, Mueller B. A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong). In Advances in advertising research: Cutting edge international research. Vol. 1. Gabler. 2010. p. 297-312 doi: 10.1007/978-3-8349-6006-1_20