Original language | English |
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Title of host publication | Advances in advertising research: Cutting edge international research |
Publisher | Gabler |
Pages | 297-312 |
Number of pages | 16 |
Volume | 1 |
ISBN (Electronic) | 9783834960061 |
ISBN (Print) | 9780834921116 |
DOIs | |
Publication status | Published - 2010 |
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising – empirical evidence from the U.S., Germany and China (Hong Kong)
Sandra Diehl, Ralf Terlutter, Kara K W Chan, Barbara Mueller
Research output: Chapter in book/report/conference proceeding › Chapter