A content analysis of advertising appeals and health information in Hong Kong’s food commercials

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jun 2013
EventThe 12th International Conference on Research in Advertising (ICORIA 2013)
- Zagreb, Croatia
Duration: 27 Jun 201329 Jun 2013
http://www.europeanadvertisingacademy.org/conference2013/

Conference

ConferenceThe 12th International Conference on Research in Advertising (ICORIA 2013)
Country/TerritoryCroatia
CityZagreb
Period27/06/1329/06/13
Internet address

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