A content analysis of 2010-2011 faculty hiring announcements with a new media emphasis

Ying Du

Research output: Contribution to journalJournal article


Recent years have witnessed the increasing need for new media faculty in the journalism and mass communication (JMC) field. This study content analyzed job advertisements in the U.S.-based AEJMC News for the 2010-2011 recruiting season in search of new media faculty, and compares the results with those of a similar study for the 2005-2006 recruiting season. It reports an overview of the hiring trends in the context of convergence. Results show a significant growth in the demands of new media faculty in JMC. Overall, institutions were looking for Ph.D. holders who had established professional careers and accumulated teaching and research experience. In particular, new media positions require extensive new-media-specific expertise. The study attempts to provide useful indicators of the employment outlook and hiring trends for applicants seeking new media and technology teaching positions in JMC. It also hopes to shed light for job applicants on what employers want and for which positions they should realistically apply. In addition, the results of this study may be useful to JMC programs in recruiting and preparing future faculty.
Original languageEnglish
JournalWeb Journal of Mass Communication Research
Publication statusPublished - Dec 2011


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