A conceptual framework for total service experience in leisure consumption: An exploratory study

Ping Dong, Yee Man Noel Siu

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jul 2009
    EventAcademy of Marketing Annual Conference: Putting Marketing in its place - Leeds, United Kingdom
    Duration: 1 Jul 2009 → …

    Conference

    ConferenceAcademy of Marketing Annual Conference: Putting Marketing in its place
    Period1/07/09 → …

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