A case study of an American indoor football team

  • Jennifer Y. Mak
  • , Siu Yin Cheung

    Research output: Contribution to conference › Conference paper

    Original languageEnglish
    Publication statusPublished - Mar 2012
    EventAssociation of Marketing Theory and Practice 2012 - Myrtle Beach, United States
    Duration: 29 Mar 2012 → 31 Mar 2012

    Conference

    ConferenceAssociation of Marketing Theory and Practice 2012
    Period29/03/12 → 31/03/12

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