A case study of an American indoor football team

Jennifer Y. Mak, Siu Yin Cheung

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Mar 2012
EventAssociation of Marketing Theory and Practice 2012 - Myrtle Beach, United States
Duration: 29 Mar 201231 Mar 2012

Conference

ConferenceAssociation of Marketing Theory and Practice 2012
Period29/03/1231/03/12

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