Abstract
自1990年代以來，大陸的主流傳媒一直處於一種內外夾攻的焦慮和緊張狀態中：它需要尋找政治上安全，經濟上兼具效益，同時又能主導公共議題的媒介產品，以便在日益商業化的經營環境中生存謀利，發揮媒體的影響力。隨著後天安門時代大陸內外局勢演變，主流媒體終於發現，以民族主義作包裝，炮製民族主義的媒介產品是走向市場成功的法寶。也就是說，主流媒體一方面設法在官方允許的界線內煽動大眾之情緒，製造吸引大眾的議題；另一方面，媒介通過生產和售賣民族主義的產品獲得可觀利潤。在傳媒、共產黨、市場和受衆的互動關係之中，中國大陸主流媒體發現自己正置身於一種類似“帕雷托佳境”(Pareto Optimality)中。本文嘗試對這個主題作出整理梳爬，比較80年代和90年代主流媒體不同的話語建構，歸納媒體上再現的民族主義三套話語和代表論述，並從90年代的市場炒作、政治張力的複雜關連中揭示媒體與社會變化的互動起伏，以理解傳媒在後天安門時代日愈高漲的民族主義思潮中所扮演的角色。
The media in mainland China today have found themselves in a winning position. Whilst still required to deliver Party ideology, they provide a seemingly more plural and informative image through the use of a populist style that caters to the expanding commercial environment. Much of this can be seen in the media construction of ”nationalist discourse” in the 1990s. This nationalist frame is both commercially popular and officially endorsed. This article examines various patterns and strategies of the media's nationalist framing.
The media in mainland China today have found themselves in a winning position. Whilst still required to deliver Party ideology, they provide a seemingly more plural and informative image through the use of a populist style that caters to the expanding commercial environment. Much of this can be seen in the media construction of ”nationalist discourse” in the 1990s. This nationalist frame is both commercially popular and officially endorsed. This article examines various patterns and strategies of the media's nationalist framing.
| Translated title of the contribution | Media Construction of Chinese Nationalism in the 1990s |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 49-79 |
| Number of pages | 31 |
| Journal | 台灣社會研究季刊 |
| Issue number | 50 |
| DOIs | |
| Publication status | Published - Jun 2003 |
User-Defined Keywords
- 主流傳媒
- 民族主義話語
- 媒體建構
- 中美關係
- 市場化
- 黨國體制
- mainstream media
- nationalism discourse
- media construction
- China-U.S. relations
- marketization
- party-state system