Abstract
An eye-tracking experiment, a field study, and two lab experiments provide convergent evidence that people’ perceived life meaninglessness leads them to pay more attention to and prefer objects with high-saturated colors over those with low-saturated colors. An emptiness-filling mechanism is proposed to explain this observed effect.
| Original language | English |
|---|---|
| Title of host publication | The 50th Annual Conference of the Association for Consumer Research, ACR 2019, Proceedings |
| Editors | Rajesh Bagchi, Lauren Block, Leonard Lee |
| Publisher | Association for Consumer Research |
| Pages | 993 |
| Number of pages | 1 |
| ISBN (Print) | 9780915552801 |
| Publication status | Published - 17 Oct 2019 |
| Event | 50th Annual Conference of the Association for Consumer Research, ACR 2019 - Atlanta, United States Duration: 17 Oct 2019 → 20 Oct 2019 https://acr.memberclicks.net/assets/docs/vol47.pdf |
Publication series
| Name | Advances in Consumer Research |
|---|---|
| Publisher | Association for Consumer Research |
| Volume | 47 |
| ISSN (Print) | 0098-9258 |
Conference
| Conference | 50th Annual Conference of the Association for Consumer Research, ACR 2019 |
|---|---|
| Country/Territory | United States |
| City | Atlanta |
| Period | 17/10/19 → 20/10/19 |
| Internet address |