醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案

Translated title of the contribution: Marketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study

    Research output: Contribution to conference › Conference paper › peer-review

    Translated title of the contributionMarketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study
    Original languageChinese (Traditional)
    Publication statusPublished - 24 Dec 2015
    Event「近世以降醫藥與衛生知識的生產與傳播 」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society - Academia Sinica, Taipei, Taiwan, China
    Duration: 24 Dec 2015 → 25 Dec 2015
    https://www.ith.sinica.edu.tw/download.php?name=%E8%AD%B0%E7%A8%8B&filename=14495613461.pdf (Link to conference programme)

    Conference

    Conference「近世以降醫藥與衛生知識的生產與傳播 」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society
    Country/TerritoryTaiwan, China
    CityTaipei
    Period24/12/15 → 25/12/15
    Internet address

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