醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案

Yuen Han Law

醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案

Translated title of the contribution: Marketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study

Yuen Han Law

Research output: Contribution to conference › Conference paper › peer-review

Translated title of the contribution	Marketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study
Original language	Chinese (Traditional)
Publication status	Published - 24 Dec 2015
Event	「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society - Academia Sinica, Taipei, Taiwan, Province of China Duration: 24 Dec 2015 → 25 Dec 2015 https://www.ith.sinica.edu.tw/download.php?name=%E8%AD%B0%E7%A8%8B&filename=14495613461.pdf (Link to conference programme)

Conference

Conference	「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society
Country/Territory	Taiwan, Province of China
City	Taipei
Period	24/12/15 → 25/12/15
Internet address	https://www.ith.sinica.edu.tw/download.php?name=%E8%AD%B0%E7%A8%8B&filename=14495613461.pdf (Link to conference programme)

Cite this

Law, Y. H. (2015). 醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案. Paper presented at 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society, Taipei, Taiwan, Province of China.

Law, Yuen Han. / 醫藥商品的銷售策略與醫藥知識的傳遞 : 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案. Paper presented at 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society, Taipei, Taiwan, Province of China.

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title = "醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案",

author = "Law, {Yuen Han}",

year = "2015",

month = dec,

day = "24",

language = "Chinese (Traditional)",

note = "「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society ; Conference date: 24-12-2015 Through 25-12-2015",

url = "https://www.ith.sinica.edu.tw/download.php?name=%E8%AD%B0%E7%A8%8B&filename=14495613461.pdf",

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Law, YH 2015, '醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案', Paper presented at 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society, Taipei, Taiwan, Province of China, 24/12/15 - 25/12/15.

醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案. / Law, Yuen Han.
2015. Paper presented at 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society, Taipei, Taiwan, Province of China.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - 醫藥商品的銷售策略與醫藥知識的傳遞

T2 - 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society

AU - Law, Yuen Han

PY - 2015/12/24

Y1 - 2015/12/24

M3 - Conference paper

Y2 - 24 December 2015 through 25 December 2015

ER -

Law YH. 醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案. 2015. Paper presented at 「近世以降醫藥與衛生知識的生產與傳播」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society, Taipei, Taiwan, Province of China.