醫藥商品的銷售策略與醫藥知識的傳遞: 以新加坡《叻報》的「永安堂虎標」藥品廣告為研究個案

Translated title of the contribution: Marketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study

Research output: Contribution to conferenceConference paperpeer-review

Translated title of the contributionMarketing Strategies and Brand Building of Medicine: the Advisements of ‘Tiger Balm’ in Lat Pau as a Case Study
Original languageChinese (Traditional)
Publication statusPublished - 24 Dec 2015
Event「近世以降醫藥與衛生知識的生產與傳播 」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society - Academia Sinica, Taipei, Taiwan, Province of China
Duration: 24 Dec 201525 Dec 2015
https://www.ith.sinica.edu.tw/download.php?name=%E8%AD%B0%E7%A8%8B&filename=14495613461.pdf (Link to conference programme)

Conference

Conference「近世以降醫藥與衛生知識的生產與傳播 」國際學術研討會 = 2015 International Conference on Translating Medicine and Hygiene in Modern Chinese Society
Country/TerritoryTaiwan, Province of China
CityTaipei
Period24/12/1525/12/15
Internet address

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