Abstract
本研究將受眾的傳媒功能認知分為兩個層面，即傳媒的規範性社會功能與實際表現。在因子分析中，我們更是發現中國受眾的傳媒功能認知存在三個面向：可以劃歸與官方話語比較認同的之「大眾喉舌」與「權力監督」面向，以及於此相對的「負面認知」面向。研究資料來自廣州的1,000個概率樣本，分析結果顯示，中國大陸的受眾中的這三類人群無論在人口統計因素，還是傳媒使用以及信息處理策略方面都存在明顯的區別。
This research study separates audience perceived media functions into two conceptually distinct and yet empirically closely connected dimensions: normative/expected roles and actual performance. Using data from a random sample survey of 1,000 Guangzhou residents, we tested individuals' media consumption patterns and information processing strategies. Factor analysis shows there are three types of perceptions of media functions: “tongue of the mass,” “monitor of the power,” and “negative perceptions.” The three frames of reference exhibit very different demographic characteristics and paths of influence on information use and processing.
| Translated title of the contribution | Media Use and Perceived Media Functions of Metropolitan Audiences: The Case of Guangzhou |
|---|---|
| Original language | Chinese (Traditional) |
| Pages (from-to) | 75-100 |
| Number of pages | 26 |
| Journal | 傳播與社會學刊 |
| Issue number | 26 |
| DOIs | |
| Publication status | Published - Oct 2013 |
User-Defined Keywords
- 受眾信息處理
- 傳媒功能認知
- 傳媒使用
- 傳媒表現
- 廣州
- audience information processing
- perceived media functions
- media use
- media performance
- Guangzhou