Abstract
本论文对美国大众传播研究中产生过重要影响的涵化理论给予了全面的 评价。作者首先介绍了涵化理论的中心概念和操作定义，继之介绍了对涵化理论的主要批评和质疑——其中某些质疑来自完全不同的学派——以及渌化理论的原初提出者对这些质疑的回应。尽管存在着争论，渌化理论仍然引起传播学界的广泛兴趣，并且有可能发展出不同社会和文化背景下的诠释和扩展。
This paper provides a comprehensive evaluation of the cultivation hypothesis, one of the influential theories in mass communication research in the United States. Following a brief overview of the central conceptual and operational tenets of the cultivation theory, the author reviews the theory’s main criticisms and challenges, some of which representing vastly different schools of thought, as well as cultivation theorists’ responses. Despite scholarly dispute, cultivation theory seems alive and well and is likely to generate replication attempts in the context of different social and cultural settings.
This paper provides a comprehensive evaluation of the cultivation hypothesis, one of the influential theories in mass communication research in the United States. Following a brief overview of the central conceptual and operational tenets of the cultivation theory, the author reviews the theory’s main criticisms and challenges, some of which representing vastly different schools of thought, as well as cultivation theorists’ responses. Despite scholarly dispute, cultivation theory seems alive and well and is likely to generate replication attempts in the context of different social and cultural settings.
| Translated title of the contribution | The Long Arm of the Television World: An Evaluation of the Cultivation Theory |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 58-64, 95 |
| Number of pages | 8 |
| Journal | 新闻与传播研究 |
| Issue number | 2 |
| Publication status | Published - 30 Jun 1997 |
Scopus Subject Areas
- Social Sciences(all)