Abstract
汉语品名命名需要遵守汉语语言的规则。我们对国内17类商品的4663个品名进行了分析，本文讨论汉语品名在音节、声调、品名词结构、语义等语言方面的特点以及这些品名的用字频率，并分析了汉文化对品名命名的影响。理解品名命名的语言原则和文化因素有助于商家创造出有竞争力的品名。
Chinese branding specially follows some linguistic requirements. This paper reports our analysis of 4663 Chinese brands from 17 categories of products. We have identified the preferred syllabic, tonic, semantic and morphological structures in Chinese brand naming. We found that besides the language factors, Chinese brand naming is strongly influenced by the Chinese culture. The understanding of the specific features of Chinese branding can help enhance business success in the market.
Chinese branding specially follows some linguistic requirements. This paper reports our analysis of 4663 Chinese brands from 17 categories of products. We have identified the preferred syllabic, tonic, semantic and morphological structures in Chinese brand naming. We found that besides the language factors, Chinese brand naming is strongly influenced by the Chinese culture. The understanding of the specific features of Chinese branding can help enhance business success in the market.
| Translated title of the contribution | The Linguistic Characteristics in Chinese Brand Naming |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 81-89 |
| Number of pages | 9 |
| Journal | 语言文字应用 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Aug 2003 |
User-Defined Keywords
- 品名
- 语言特性
- 市场营销
- brand names
- linguistic characteristics
- marketing