大数据解析全球传播学学科制度化的发展历程与规律

本文系统地梳理了全球传播学学科制度化发展的历程，实证分析了影响传播学院系学术表现的决定性因素。研究发现，传播学学科有言语传播、新闻教育、农业传播、公关关系、技术传播等多个源头，在其发展过程中，部分高校选择始终沿着单个源头独立发展，部分则选择将多个源头进行合并或重组。同时，传播学学科越发达、历史越悠久的高校存在着更多的传播学院系，学科的建制也越复杂、越少改变。此外，传播学院系的科研型教师越多、研究越有持续性、学者跨学科能力越强、学术合作网络越广、角色越关键，其院系的整体学术研究表现就越好。

This paper systematically reviews and analyzs the history of institutional development of the communication discipline, and further empirically investigates what factors have determined the research performance of communication organizations. This study finds that communication schools stem from multiple sources, including speech, practical journalism, agricultural journalism, public relations, technical communication, etc., and some organizations, opt to follow along with the original sources, while some choose to merge multiple sources within the same university or to restructure themselves by other means. In addition, through the analysis of determinants of the research performance of communication organizations, the author argues that communication organizations should focus on developing appropriate graduate-level curriculum aiming for strengthening the cross-disciplinary ability, having more collaborations and exchanges with leading overseas schools, and appreciating the importance of focused research of current and potential faculty members.