多极化世界的全球传播重构

在数字化、全球化和全时化日益显著的多媒体时代,媒体与传播过程中从西方到他国（from the West to the Rest）的单向度垂直流动,已逐步让位于一种复合化、水平化的流动。其中亚洲诸国扮演了日益重要的角色。尽管在全球媒体（包括娱乐业和信息产业）中美国占据了支配性地位依然是事实,但一些新的行动主体已经出现。它们已借助数字全球化的东风,在过去十年内对这一领域内的西方,或者更精确地说,美国霸权发起挑战。这意味着需要就媒体与传播研究中"全球"概念的定义进行重新评估。本文聚焦中国与印度——当代经济增速最快、人口最多的两大国家——不断增长的全球影响力及其数字化能见度,并进一步提出,亚洲的崛起（the ascent of Asia）能够为促进媒体及其理论研究的国际化作出卓越贡献。

In an increasingly digitized and globalized 24/7 multi-media age, the one-way vertical flow of media and communication-from the West to the Rest-has given way to multiple and horizontal flows, in which Asian countries play an increasingly significant role. While the US domination of the global media -both in entertainment and information-still remains a reality, new actors. harnessing the potential of digital globalization, have emerged in the past decade to challenge Western or, more accurately, American hegemony in this arena. This warrants a reevaluation of how we define the global in terms of media and communication. Focusing on the growing global influence and digital presence of China and India-the world' s two most populous nations with fastest growing economics-this article suggests that the ascent of Asia could contribute to further internationalizing of media and its study.