企业创建自主品牌关键影响因素动态演化的实地研究——基于广州12家企业个案现场访谈数据的质性分析

王朝辉, 陈洁光, 黄霆, 程瑜

Research output: Contribution to journal › Journal article

Cite this

@article{1d2b5c61b75f48298b041dd368f0e297,

title = "企业创建自主品牌关键影响因素动态演化的实地研究——基于广州12家企业个案现场访谈数据的质性分析",

author = "王朝辉 and 陈洁光 and 黄霆 and 程瑜",

year = "2013",

month = jun,

language = "Chinese (Simplified)",

pages = "111--127",

journal = "管理世界",

issn = "1002-5502",

publisher = "管理世界杂志社",

number = "6",

}